Cracker Plus – smarter snacking, saving resources

Crunchy, delicious, and sustainable: Cracker Plus is the snack of the future – made in our Purpose Bakery in Germany. We use upcycled barley fibers from the beverage and food industry that would otherwise end up as animal feed or in biogas plants. The result is fiber-rich crackers with the perfect crunch and a clear purpose: saving resources instead of wasting them.

For end customers, B2C: a conscious snack for in between meals, movie night, at university, or in the office – crispy, delicious, and with a clear conscience.

For B2B buyers: An innovative, sustainable product with a clear story against food waste, perfect for food retailers, restaurants, event catering, and food service. Differentiation on the shelf included.

Smarter snacking – with Cracker Plus

With Cracker Plus, we show that sustainable innovation and culinary enjoyment go hand in hand. An underestimated by-product of beer production is turned into a trendy snack with added value – high in fiber, modern, and resource-saving.

Whether on supermarket shelves, at kiosks, at event catering, or as a conscious snack for in between meals – Cracker Plus is the crunchy highlight for everyone who expects more from their snacks.

Tasty, not wasty!